She was most recently general manager of publisher and media solutions at 33Across, where she led global business strategy and development for the company and its publisher partners. She has also held management roles at Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.

At the IAB, Richardson will lead the Data Center’s agenda, including developing publisher-specific data and automation best practices, directing new industry benchmarks, and working with the IAB Tech Lab to update standards for privacy, data security, and consumer data protection.

Patrick Dolan, executive vice-president and COO, IAB said: “Orchid has expertise in managing complex data systems and audience exchanges, and has a deep appreciation for the complexities involved in today’s Big Data landscape.

“Her insights and guidance will help advance data operations and best practices, increasing the value of digital marketing for all parties involved.”