HPI appoints quant partner

UK— Michael Cuell has joined brand and communications research agency HPI Research as a partner in its quantitative division.

He joins the firm from customer loyalty research agency Network Research, where he was a director and head of consultancy. Before joining Network Research he was senior consultant at customer satisfaction firm Claes Fornell International (CFI).

On the clientside, Cuell has served as customer loyalty manager at agricultural equipment manufacturer New Holland and market research manager at insurance giant AIG.

David Iddiols, senior partner at HPI, said: “We're very pleased Mike is joining the team. His addition will be another key asset to our management team and will help us to continue to deliver exceptional insights for clients to enhance brand strategies.”

Author: James Verrinder

Related links:

HPI appoints Simon Foster to lead qual arm