HCD Research unveils neuroscience-led product development model
Mood mapping can be used at various stages of the product development process and can measure the impact of the product and packaging separately, as well as as a combined offer. The model uses applied consumer neuroscience combined with emotional mapping methods.
"A methodology like our mood mapping can help determine how close the product experience is to emotional design objectives," said Dr Michelle Niedziela, scientific director at HCD Research.
"So for example, if a product is designed to elicit relaxation or joy, we can test which concept or test product best hit this mark and resonate best with consumers."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments