NEWS12 September 2018

Haystack expands to the US

Europe News North America People

BELGIUM – Sensory research company Haystack has opened an office in New York to support expansion into the US.

Baileigh Allen mindprober_crop

The company has appointed Baileigh Allen (pictured) as executive vice-president to commercially lead the new operation. Consultant Allen is founder of ZigZag Research and also recently joined MindProber as executive vice-president for the Americas.

The move to open a new office in the US adds to Haystack’s operations in 70 countries globally. It is headquartered in Leuven, Belgium, and has an office in Amsterdam.

Ludovic Depoortere, founder and president, said: "We’re very happy to have an ambitious, business-oriented and adaptable person to set up and grow Haystack across the USA."

Dan Foreman, chairman of the company’s advisory board, added: "We believe this will create a very exciting and accessible range of solutions for both new and existing clients in USA and beyond."