NEWS23 May 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 May 2017
US – Foodservice supply chain management company Havi has launched a prescriptive marketing platform built specifically for the restaurant industry.
The platform incorporates real-time analytics to prescribe and optimise marketing activities.
It allows marketers to forecast sales, profit and guest count impacts of planned limited time offers (LTOs); simulate performance of a new promotion up to 18 months in advance; track ongoing promotions and make real-time adjustments; get recommendations for new LTOs and promotions; gain visibility into the supply chain at a restaurant and menu-item level.
“Too often, marketing teams at QSR [quick service restaurants] and fast casual restaurants base decisions about their marketing campaigns on instinct instead of analytics because the data is not readily available to effectively inform their strategies,” said Kristin Kranias, senior vice president, analytics solutions, Havi.
“Havi’s prescriptive marketing platform takes the guesswork out of planning LTOs and promotions so restaurant marketers can plan their annual and short-term marketing calendars with confidence and optimise the success of their campaigns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Director– Quantitative – Research, Insights & Strategy Consultancy
£75–£120,000 + Bonus & Bens
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Quant Research Manager – Technology – Marketing and Innovation strategies
£32,000–£45,000 + Bonus
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments