The deal will see Havas Digital, Euro RSCG and Arena Quantum in the US, Canada and UK receive access to the full range of Experian Hitwise tools, which include online traffic analysis, lifestyle segmentation tools and advanced search intelligence services for research, strategy development, media planning and campaign management activities.

Havas’s senior vice president and global director of product development Rob Griffin (pictured) said: Using Experian Hitwise, we are able to access robust insights into competitive and consumer trends that can be used to optimise the digital footprint of our clients. The ability to quickly drill down into website, industry and/or search term is very powerful.”