NEWS25 February 2014

HasOffers adds chief revenue officer to line up

North America People

US — Attribution analytics firm HasOffers has appointed Ralf Hirt as chief revenue officer, to focus on US and international expansion as well as business operations and strategy.

Hirt was most recently with Glam Media, a lifestyle media company, where he filled the role of vice-president of global business development. Prior to that, he spent nine years at DoubleClick in the US, Europe, and Asia Pacific.

HasOffers CEO Peter Hamilton said: “In light of all the many shifts taking place in mobile advertising right now, it has been amazing to collaborate with someone of Ralf’s calibre. He has been through all this and more in a previous life, and I have really enjoyed working with him even before his official start date.”

News of the appointment comes two weeks after it was revealed that HasOffers was one of two analytics firms to be removed from Facebook’s mobile measurement programme.