Hartley named as new VP for GfK Customer Loyalty

US— GfK Custom Research North America has appointed Thomas Hartley as vice president of GfK Customer Loyalty.

Hartley (pictured) will lead major customer loyalty and employee engagement projects. He is no stranger to the field, having had similar responsibilities as a vice president at Morpace and as a senior consultant at The Gallup Organisation.

The new VP spent five years as an assistant professor of political science and senior research director at the now-defunct Center for Survey Research at the University of Connecticut.

Hartley will be based at GfK’s New York office, reporting to division MD Don Simons.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts