NEWS13 October 2023

Harris Poll and Maru Group partner on insight tools

AI CX New business News North America

US – Global public opinion, analytics and market research consultancy The Harris Poll is working with insights platform Maru Group, both part of Stagwell, on artificial intelligence (AI) research products.

Will Johnson

The products, called Harris Quest, will include a range of marketing technology tools including AI-enabled self-service polling and ‘instant information’ software-as-a-service tools.

Other tools include QuestBrand real-time brand tracking, QuestDIY self-service quantitative surveys, QuestCX customer experience management and Quest IC insight community management.

Harris Quest will eventually be fully interoperable with other Stagwell software and data tools for marketing teams.

Will Johnson (pictured), co-chief executive at Harris Quest, added: “These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost. This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”

Mark Penn, chairman and chief executive at Stagwell, said: “Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organisation and infusing it with a fully scalable software platform. This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”