Harris Interactive to offer same-day research

According to the announcement, Harris 24 offers between 1,000 and 2,000 consumer responses in less than 24 hours in the UK, US, France, Germany, Spain and Italy. 

Users of Harris 24 have the option of asking up to 25 consumer questions via Harris’ online research panels or their own sample. Resulting data can then be delivered on the same day, with full analysis of the findings within two to three days. Three broad demographics – from a choice of 11 – can be chosen for targeting. 

“Harris 24 is the first in a series of exciting digital innovations we are launching this year," said Debbie Senior, head of automation at Harris Interactive.

"It is fantastic to address our clients’ growing need for high-quality yet cost effective research insight at speed, empowering quicker decision making and boosting business impact.”