Harris Interactive boosts express service

First launched in March 2016, this upgrade means users can now reach up to 5,000 nationally representative or targeted consumers, with up to 50 questions per survey.

Respondent targets will also be identified using demographic, behavioural profiling, and custom targeting, to ensure that clients are reaching their key audiences.  

Susan Vidler, head of research at Harris Interactive, said: “The all-new Harris 24 will enable us to continue to provide a speedy same day or next day turnaround, but with more powerful targeting and profiling capability.

“We can now help clients reach highly specific consumer audiences on an even quicker scale than before. This could include specific financial account holders, higher income earners, frequent travellers, online shoppers, or those planning to buy technology or entertainment devices, or content.”