NEWS30 July 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — On-demand research community platform GutCheck has reported a 650% year-on-year growth and said it was on track to triple in size in 2013.
GutCheck employs a research methodology that engages specifically-targeted consumers in real time through its proprietary on demand community platform and the company said the growth was the result of strong customer engagement in consumer packaged goods, healthcare and consumer electronics.
In May, GutCheck announced that it had completed a $4m series B equity financing with existing investors Highway 12 Ventures and Village Ventures along with new investor Grotech Ventures and Crawley Ventures. GutCheck is using the cash infusion to expand sales, marketing and engineering to meet increasing customer demand.
GutCheck CEO Matt Warta said: “Agile market research done in real-time is proving incredibly valuable to our customers. It is a sea change in the industry away from depending on the type of market research that takes months and tens of thousands of dollars to complete to an agile, on-demand, real-time solution.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Global Market Intelligence Manager – Clientside
£38,000 + excellent benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Spalding Goobey Associates
Insight Manager – Small Businesses
To £43,000 + bens
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments