NEWS3 December 2020

GroupSolver launches customer sentiment tool

Data analytics Innovations New business News North America

US – Market research technology business GroupSolver has produced a new customer sentiment tool for its online survey platform.

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The AutoTheme tool for the GroupSolver platform allows users to organise data from free-text answers to allow more granular analysis to take place.

The tool aims to provide an understanding of customer sentiment with the same depth of insight as in-person focus groups but for online research.

Rasto Ivanic, co-founder and chief executive of GroupSolver, said the tool would make it possible to process data from unstructured free-text answers using the platform’s “combination of machine learning algorithms and crowdsourced respondent intelligence”.