NEWS15 January 2019

GroupM awarded Jibwebs brand safety and anti-fraud certification

Media News UK

UK – WPP’s media investment company GroupM has obtained Jicwebs certification for meeting the industry’s standards to reduce the risk of advertising misplacement and fraud.

Brand safety abstract image

The Jicwebs seals of compliance are verified by independent auditor ABC. Jicwebs guidelines, approved by the industry, are intended to improve advertisers’ confidence in the media industry.

Simon Redlich, chief executive at ABC, said: "Congratulations to GroupM UK for achieving two Jicwebs Seals following verification by ABC. This recognises its compliance with the Jicwebs Principles for both anti-fraud and brand safety."

Stevan Randjelovic, brand safety manager at GroupM EMEA, said: "We are pleased to receive our DTSG seal once again and obtain the anti-ad fraud accreditation for the first time – both applicable across all GroupM divisions."