NEWS22 April 2016

Group M’s Harcus made Xaxis MD

News People UK

UK – Harry Harcus has been appointed UK managing director for WPP’s programmatic digital platform Xaxis, taking over from Nicolas Bidon.

Harry harcus_crop

Harcus (pictured) was previously a senior director at Group M which he joined in 2011. Prior to that he worked at IPC Media as director of ad operations.

Harcus – who will report to Group M Interaction managing director, Jakob Nielsen – will lead Xaxis UK’s business and grow its performance business Light Reaction.

Bidon is now global chief executive of WPP’s native ad platform, Plista, which it bought in 2014.

News People UK

@RESEARCH LIVE

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