NEWS29 May 2012

Grooveshark launches Beluga insights tool

North America Technology

US— Online music streaming service Grooveshark has launched a tool to provide insight into the fans of different artists.

The free Beluga service uses attitudinal data from Grooveshark surveys with behavioural data about who downloads and shares which music tracks.

Grooveshark reckons the insights could be used to help an artist’s representatives route a tour, design and sell merchandise and discover promotional ideas.

Josh Greenberg, co-founder and CTO at Grooveshark, said: “Beluga opens doors for advertisers and brands to partner with artists who connect with their target audience, presenting endless opportunities. Best of all, we provide all of this market research information entirely for free.”