NEWS15 August 2017

Grey acquires Dubai digital agency

M&A Middle East and Africa News

DUBAI – Global marketing communications agency Grey has acquired hug, a full-service digital agency in Dubai. 

Hug provides services including campaigns, social media, research, content marketing and influencer marketing. 

According to the announcement, hug’s revenues for the year ended 31 December 2016 were approximately AED19m, with gross assets of approximately AED7.4m as of the same date. In addition it its Dubai headquarters, hug also has offices in Egypt and India. It employs around 145 people. 

Terms of the deal have not been disclosed.