NEWS5 September 2013

Greenfield joins Critical Mix advisory board

North America People

US — Sampling, survey programming and data reporting services provider Critical Mix has appointed Andy Greenfield to its advisory board.

Greenfield is an entrepreneur who, in 1983, founded the Greenfield Consulting Group, followed by Greenfield Online in 1999 and founded the Thought into Action Entrepreneurship Institute at Colgate University in 2009.

Critical Mix managing partner Keith Price said: “Andy’s experience in building successful and innovative market research businesses provides us with additional insights into how to best serve the unique needs of market research firms.”