The addition of Ward (pictured) will help GQR expand services such as message and speech development, marketing and communications campaign planning, branding, reputation management and crisis communications.

Ward joins GQR after more than a decade working with corporations, political campaigns, and advocacy groups to develop innovative and effective marketing and communications strategies. He was most recently director of marketing for Women for Women International, a global NGO that works with the most marginalised women in war-torn countries.

GQR partner Jeremy Rosner said: “By providing communications services that build on our opinion research expertise, we can help ensure our clients have data-driven, winning ways of telling their story and making their case. With Collin on board, we will be able to meet even more of our clients’ comprehensive needs.”