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NEWS26 April 2013

Google rolls out Analytics Premium to European countries

Data analytics Europe

Google has launched Google Analytics Premium – the paid-for version of its analytics package – in France, Germany and Spain.

Premium was first rolled-out in 2011 and is designed more for large organisations with sophisticated analytics needs – competing directly with tools from the likes of Adobe and IBM.

The service offers more processing power, advanced analysis, 24-hour support and service-level agreements for data collection, processing and reporting.