Google looking at dunnhumby

The tech giant is interested in bidding for dunnhumby because of its data analysis expertise according to Sky News.

Tesco’s sale of dunnhumby, brought on by its record annual losses, could bring the supermarket chain up to £2 billion, although there have been some reports that this price is an overestimation. WPP has been reported to be interested in buying the data company as well with a joint bid with General Atlantic Partners.

Permira and Google have joined forces before when they took joint ownership of US-based Renaissance Learning, an educational analytics business.