NEWS19 June 2015

Google looking at dunnhumby

M&A News UK

UK — Google has been reported to be exploring a joint takeover bid with private equity firm Permira, to buy dunnhumby from Tesco.


The tech giant is interested in bidding for dunnhumby because of its data analysis expertise according to Sky News.

Tesco’s sale of dunnhumby, brought on by its record annual losses, could bring the supermarket chain up to £2 billion, although there have been some reports that this price is an overestimation. WPP has been reported to be interested in buying the data company as well with a joint bid with General Atlantic Partners.

Permira and Google have joined forces before when they took joint ownership of US-based Renaissance Learning, an educational analytics business.