NEWS21 February 2014

Google aims to clean web with Spider.io

M&A News North America

US — Google has announced its acquisition of Spider.io.

According to the press release, Google will include Spider.io’s fraud detection technology – which combats the false clicks generated by software ‘bots’ to give misleading advertising reach scores – in its video and display ad products.

The aim is to “improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results.”

The terms of the deal have not been disclosed. Spider.io’s team of seven employees will join Google.

More information can be found here.

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