Google aims to clean web with Spider.io
According to the press release, Google will include Spider.io’s fraud detection technology – which combats the false clicks generated by software ‘bots’ to give misleading advertising reach scores – in its video and display ad products.
The aim is to “improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results.”
The terms of the deal have not been disclosed. Spider.io’s team of seven employees will join Google.
More information can be found here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments