Gonzalez heads Havas Group’s Socialyse

Gonzalez (pictured) will be responsible for driving innovation and performance across the agency, and developing campaigns through a combination of strategy, data, content and media.

He has been managing director of Havas Forward France for the past year and prior to joining the Havas Group, Gonzalez was general manager of Twitter France.

Gonzalez said: “Social media continues to be a vital channel for brands looking to establish meaningful connections with their consumers; they are able to activate and enhance data and insights through content and media. I’m excited to lead a network that emphasises the importance of both innovation and performance to maximise social media investments for clients.”

He will be based in the Paris office. Socialyse was launched in 2013 and now operates in 80 countries, with 38 local.