Gongos hires Sprowl as senior research director

Sprowl (pictured) joins the company from Engine, where she was senior vice-president of analytics and data science. Prior to that, she led analytical services at ORC International.  

In her new role, Sprowl will oversee the company’s primary market research group, working alongside other parts of the business including analytics translators, data science and strategy and implementation teams.

Cheryl Halverson, chief people officer, Gongos, said: “Paula will continually work to innovate the market research craft through advanced methodologies and a mindset of continuous growth.”

Gongos is headquartered in Royal Oak, Michigan.