Jeffries, formerly director of customer intelligence at BSkyB, will be charged with developing the way Global Radio’s insight department supports its commercial, consumer, marketing and strategic teams.

As part of the role, he will also be responsible for audience measurement system Rajar. He will join the broadcaster in January 2013 and will report to both Richard Park, executive director and director of broadcasting, and Stuart Mays, director of commercial strategy.

Prior to his role at BSkyB, Jeffries’ previous roles include head of customer lifecycle management and insight at telecoms firm TalkTalk and senior insight manager for Europe, Middle East and Africa at The Walt Disney Company.

Park said: “The changing face of broadcasting alongside Global’s expansion and development, has led to an increased demand for more advanced insight across the business. Therefore we are delighted to welcome someone of Matt’s calibre to our organisation to help us move on our understanding of the opportunities this business has on every platform.”