Global internet adspend to overtake TV
However, online TV and video advertising revenues will reach multi-billion dollar levels in 2017.
Global advertising revenues have grown by an average 5% year-on-year since the start of the recovery from the world financial crisis in 2010.
Total global adspend is now tipped to reach $700bn by 2019 with digital, and in particular mobile, fuelling much of that growth across regions. Internet advertising is already the dominant advertising platform in Australia, Canada, China, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Ireland, Netherlands, Norway, Sweden, United Kingdom, and will add France and the United Arab Emirates in 2015.
By 2017, global growth in internet advertising will reach a critical mass where the medium will overtake television as the number one advertising category in terms of adspend globally.
Search will continue to be the largest single component of internet advertising until 2019.
The FIPP Insight Report on Global Digital Trends was compiled from a number of sources, including Zenith Optimedia, PwC, MAGNA GLOBAL and GlobalWebIndex.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments