NEWS28 September 2012

Global ad spend creeps up in Q2, says Nielsen

Financials North America

US— Global ad spend rose 2.4% to $139bn in the second quarter of 2012, according to the results of Nielsen’s quarterly Global AdView Pulse report.

The Middle East and Africa saw the most growth compared to the second quarter last year, with advertising spend up 19.6%. This was followed by Latin America which chalked up an increase of 4.9%.

Spending in Asia Pacific was up 2.9% following “significant” increases in the Philippines, Indonesia and Hong Kong. North American ad spend was up 2.4% despite a 2% drop in Canada.

In Europe, despite increased spending in the UK, Turkey and Norway, the region was the only one in the world that saw a decrease, which totalled 3.2%.

Nielsen added that June saw the most growth during the quarter and that total global ad spend for the first half of 2012 stood at $266bn.