NEWS17 August 2017

Glimpzit and BuzzBack announce partnership

Mobile News North America

US – Online research provider BuzzBack and data analysis company GlimpzIt have formed a partnership to expand their respective offers.

GlimpzIt’s technology enables analysis of unstructured data using machine learning, while BuzzBack uses blended qualitative and quantitative approaches to unlock emotions and behaviours through an ‘image-driven approach'. 

”At BuzzBack, we are committed to pioneering new ways to get closer to consumers, both via our interactive techniques, and via strategic partnerships that further our vision," said Carol Fitzgerald, CEO & founder of BuzzBack (pictured). 

"GlimpzIt’s technology perfectly complements our ability to help marketers unearth insights and dig deeper. We are excited about this joint effort, reinforcing our mobile and image-based direction.”