GlimpzIt’s technology enables analysis of unstructured data using machine learning, while BuzzBack uses blended qualitative and quantitative approaches to unlock emotions and behaviours through an ‘image-driven approach'. 

”At BuzzBack, we are committed to pioneering new ways to get closer to consumers, both via our interactive techniques, and via strategic partnerships that further our vision," said Carol Fitzgerald, CEO & founder of BuzzBack (pictured). 

"GlimpzIt’s technology perfectly complements our ability to help marketers unearth insights and dig deeper. We are excited about this joint effort, reinforcing our mobile and image-based direction.”