Before joining Giraffe, Irving (pictured) was senior content and strategy executive at Hook Research for more than two years, and specialised in media and youth qualitative research and semiotics. Irving has also worked at Ipsos Mori as a qualitative researcher.

Giraffe is international independent research agency which focuses on young people, children and families. The company works in sectors including entertainment, media, toys and games, retail, and food and drink.

Maxine Fox, managing director of Giraffe, said: “Lucy’s skill set will further enhance our international qualitative offer and bring semiotics as an additional specialism within the team.”