NEWS29 November 2011

GfK partners with Revelation for online qual software

Europe Technology

GERMANY— GfK has announced a global partnership with online qual technology firm Revelation, whose software is used for its online qual offering, SocioLog.dx.

The two companies have been working together for more than three years, and the partnership comes as GfK rolls out SocioLog.dx around the world.

Norbert Wirth, GfK’s global head of innovation, said: “Digital qualitative research enables practitioners to tap hard-to-reach respondents, interact with teenagers and early adopters, using their preferred mode of communication – online, and to reach people wherever they are in the world.”

Steve August (pictured), CEO of Revelation, said: “We are delighted that they selected us to be part of their online qualitative research offering.”

SocioLog.dx has been introduced at 26 of GfK’s offices around the world, with more to come. The company operates in more than 100 countries.