GfK launches real-time customer feedback solution

The new product integrates enterprise-wide customer feedback with transaction and other critical data, in order to “deliver a holistic view of customer satisfaction”.

Dan Zuckerman, global product manager at GfK, said: “GfK Echo sets a new standard for customer feedback that goes beyond simply pointing out improvement opportunities. Our powerful combination of technology and consultancy allows our clients to uncover new opportunities to enhance their performance, boost efficiency and maximise the lifetime value of each customer.”

More information can be found here.