NEWS5 October 2011

GfK invests in Egypt and Japan

Europe M&A

GERMANY— GfK has increased its stake in its Japanese joint venture and fully acquired the assets of mystery shopping firm Nippon Media and GfK Egypt, the firm said today.

GfK now owns 86% of GfK Custom Research Japan, the joint venture between itself, NTT Data SMIS and NTT Data Corporation, up from 66%. Meanwhile, Nippon Media will be incorporated into GfK Custom Research Japan but will continue to be led by managing director Junichi Segawa.

In Egypt, GfK has increased its ownership in GfK Egypt, a joint venture with Market Insite, from 74% to 100%. Mansour El-Ganady will remain managing director until January 2012, when he will be succeeded by research director Ahmed Abdelgalil. El-Ganady will remain in an advisory capacity.