NEWS1 July 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
GERMANY— GfK chief executive Klaus Wübbenhorst today ruled the company out of bidding for Synovate, saying it was not the right target and did not fit with the agency’s strategy.
Speaking to Research, Wübbenhorst said: “Our strategy is a strategy that does not need Synovate.”
GfK rival Ipsos is currently in exclusive talks about acquiring Synovate from its parent company, the media service group Aegis.
There have been recent reports in the press quoting unnamed sources as saying GfK might look to muscle in with its own bid, but Wübbenhorst was clear about his company’s intentions.
He said: “Based on our strategy and based on what Synovate could offer in line with our strategy, we are not going for Synovate. We think Synovate is not the right target for GfK, especially given the amounts that are being discussed in the market.” Press reports suggest any deal might be in the region of £520m.
Research was speaking to Wübbenhorst about his company’s new ‘Own the future’ strategy. Read the full interview here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Qual SRE, Healthcare Branding
£35000–45000
Resources Group
Senior Research Executive – Consumer Research and Insights
£28,000–£30,000 + Strong Benefits
Hasson Associates
Quantitative Associate Director
£50000–60000
Related Articles
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments