NEWS18 July 2012

GfK buys remainder of Nurago and SirValUse

Europe M&A

GERMANY— GfK has bought the remaining shares in web tracking technology firm Nurago and its parent company SirValUse Consulting. The firm previously held a 60% stake in both companies.

The two firms will now be called GfK Nurago and GfK SirValUse Consulting. Current leadership teams remain in place, including managing directors Thomas Knauer and Torsten Muller (pictured) at GfK Nurago and Tim Bosenick at GfK SirValUse Consulting.

GfK bought 60% in both companies in early 2011 after buying up 40% the previous year.

The German research group said that the acquisition of Nurago would strengthen its ability to link digital behaviour to usage behaviour and information on specific content, such as web TV, while SirValUse’s technology would help customers optimise user experience on their websites and software.