NEWS7 April 2011

GfK Audimetrie to run Belgian radio survey to 2013

Europe New business

BELGIUM— The joint industry committee for radio measurement in Belgium has renewed its contract with GfK Audimetrie for a survey of radio listening habits.

The research reports data on all 150 stations in the country and involves interviews with 24,000 people annually, who are also asked to keep written or online diaries of their listening habits over a seven-day period.

GfK says it is the largest survey of its kind in Belgium. The agency has run the project since 2005. Its new contract runs until December 2013.

It has also held the contract for measuring TV audiences in the country since 1997.