NEWS10 September 2010

General Sentiment and Q Scores study audience involvement and devotion

Data analytics North America

US— General Sentiment and Q Scores are collaborating on a series of reports examining audience involvement with TV programming and the strength of their ongoing commitment to their favourite shows.

The reports, called Prime Time Audience Evaluation Reports, will be issued and updated weekly.

Programmes will be assessed using General Sentiment’s Involvement Score which measures the amount of online buzz generated by and surrounding a show, while Q Scores’ Emotional Bonding data provides a metric to help advertisers and broadcasters determine the devotion viewers have to programmes.