NEWS9 January 2013

Garton goes it alone as media consultant in Hong Kong

Asia Pacific People

HONG KONG — Steve Garton, Synovate’s former global head of media and latterly executive director of business insights at Ipsos, has set up shop as an independent media consultant.

Trading as Steve Garton Consulting, he will advise clients on media and communications strategies with a focus on holistic communications, ROI measures, digital mobilisation and online advertising.

Garton worked for Synovate from 2001 and remained with the firm following its 2011 acquisition by Ipsos. Prior to Synovate he spent eight years working for AC Nielsen in Hong Kong as a media director.