Fiftyfive5 partners Karen Phillips, Mark Sundquist, Darren Kemp and Brent Wallace all remain in their leadership positions within the new organisational structure.

The Sydney teams will co-locate in the newly extended Fiftyfive5 Bay Street premises as of January 2020.

The integrated business, which is now Australia’s largest independent research consultancy, has a  new brand logo to support the change.

Sundquist, managing partner, Fiftyfive5 said: “Finally being in the same offices, in all four of our geographies and under the one identity is the green light to truly realise the benefits that result from the combined business. For our clients, this means access to enhanced capability, broader geographic reach and deeper, more specialised expertise. And, for our team, the opportunity to progress, to work across a wider range of categories, projects and geographies.”