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NEWS10 November 2015

Future Thinking streamlines its structure

News UK

UK — Market research consulting company Future Thinking has rationalised its business structure to concentrate on three core client specialisms – launch, communicate and experience.

Launch is to lead global brands and local suppliers through their NPD and branding journey; communicate is to help clients understand their brands’ opportunity to build relationships through advertising, brand partnerships and sponsorship and experience is about giving clients the tools to improve customer experience, satisfaction, loyalty and revenue by understanding consumer preferences, attitudes and behaviour.

Jon Priest (pictured), Future Thinking’s group chief executive, said: “We re-launched as Future Thinking in the spring with the aim of simplifying our brand identity. While our new name has conveyed to clients a clear understanding of what we provide, this change further helps to illustrate our offer and point of differentiation within the market. This is particularly important as we continue to push ahead with our international expansion plans.”

@RESEARCH LIVE

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