Further launches qualitative tools

The first tool allows researchers to compare items, such as ideas, statements or creative concepts, and order them according to pre-defined characteristics.

According to the company, the tool will speed up evaluation times and help participant recognition of concepts by supporting ‘rich media’ and visuals.

The second tool helps analyse unstructured text-based data, and allows multiple collections of text to be analysed simultaneously, as well as filtering by questions, segment or other criteria.

Both tools are available on the firm’s Together qualitative research platform.

Stephen Cribbett, chief executive of Further, said: “We’re pushing the ability to qual at scale and speed, and responding to an increasing need to test and evaluate concepts qualitatively.”