NEWS15 February 2012

Funding for social sampling firm Lab42

Financials Latin America

US— Social media sampling firm Lab42 has secured just under $1m in funding from the Sandbox Venture Fund, which is owned by Sandbox Industries.

Lab42 allows users to send surveys to Facebook members and users of other social media sites such as LinkedIn, Twitter and MySpace. According to Techcrunch, the firm plans to expand beyond social media sampling this year and lists advertising and marketing agencies Redbox, David & Goliath, Y&R and Ogilvy among its clients.

The firm was launched in February 2010 and offers a range of survey options, based on how many questions a client wants to ask the sample.