Funding for fan experience business Fanbase

Founded in 2020, Fanbase develops software for sports clubs to interact more effectively with their fans,using the technology to track fan data and identify audiences.

Sports clubs use the software for mobile ticketing, allocated stadium mapping, automated subscription and renewals.

The company works with clients across sports including football, rugby, netball and ice hockey. It plans to expand its operations and marketing in North America, after winning its first US customer.

Alasdair Crawley, chief executive and co-founder of Fanbase (pictured, centre), said: “Clubs using Fanbase can use our data layer to track fan data, identify audiences, and optimise sales. They can communicate directly with their fans from the platform via push notifications, and we’re also working on unlocking more channels.”

Fanbase also recently joined Microsoft’s startup accelerator programme.

Pictured: Carl Barton, Alasdair Crawley and Michael Crawley