NEWS22 October 2009

FreshMinds buzzing about social media monitoring

Trends UK

UK— FreshMinds Research has rolled out social media monitoring services to measure how consumer conversations on the web affect brands.

By mining blogs, forums, news sites and social networks, the agency said, clients will be able to see the quantity, content and sentiment of online buzz about their brand.

FreshMinds said it aims to go beyond just providing data, instead offering analysis to “uncover the story behind the data” and put forward practical solutions.

The agency is offering two types of service: a social media audit to assess a brand’s online profile and a monthly social media monitor to track buzz over longer periods.

James Turner (pictured), head of research communities and panels at FreshMinds, said: “The challenge is not just to find out what’s being said, but to understand how you can engage with key social media commentators to drive positive buzz around your brand.”