Fresh funding for data viz business Virtualitics

Established in 2016 and based in Pasadena, California, Virtualitics offers an AI-based platform that allows users to make queries in natural language, explore datasets, surface insights and generate network graph visualisations.

The platform also has patented virtual reality and augmented reality features that users can draw on to collaborate with others across multiple locations.

The company works with public sector and commercial clients, including the Department of Defense and businesses in the financial services and consumer packaged goods sectors.

Virtualitics said it plans to use the financing to invest in its platform by adding more machine learning and data analytics, as well as self-serve options.

The funding round follows an earlier investment from Citi in May 2023.

Michael Amori, chief executive and co-founder of Virtualitics, said: “We knew we wanted a strategic relationship with our lead investor, not merely capital. Smith Point’s operational expertise in enterprise software has been – and will continue to be – invaluable as we accelerate growth and innovation.”

Keith Block, chief executive and co-founder of Smith Point Capital, added: “Virtualitics enables deeper data access through an intuitive platform, opening up entirely new methods to explore complex datasets. Michael and his team are exactly the kind of visionary leaders building the type of businesses that our firm was set up to invest in and help scale.”

Pictured: Virtualitics CEO and co-founder Michael Amori and CTO and co-founder Ciro Donalek