NEWS9 August 2013

FreeWheel integrates Nielsen ratings into platform

New business North America

US — FreeWheel is to integrate Nielsen Online Campaign Ratings into its video ad management platform.

From September, FreeWheel clients will be able to initiate campaign measurement and tag their ads with the click of a button, measuring the audience for online advertising and providing reach, frequency and gross rating point metrics as well as demographics such as age and gender.

The companies said the integration would make it easier for FreeWheel’s media clients to better forecast traffic and measure the audiences of ad campaigns online using TV-comparable metrics. As a result, clients will be able to better manage their cross-platform video inventory, enabling more efficient audience-rated campaign delivery.

“TV is TV wherever it is consumed.  Working with Nielsen allows our clients to measure and monetise their TV audiences wherever people choose to access their content,” said FreeWheel co-CEO and co-founder Doug Knopper.