Four fieldwork firms become FIVE

The four firms – Fieldwork Network in the US, i-view London, Viewpoint Europe and Estudio Silvia Roca, located in Spain and Central and South America – “are bound together by a common set of standards and research procedures to make multi-market international studies seamless, in a way that has previously been difficult due to the vast diversity in operating practices and experience levels in different cultures”.

“We want clients to feel that Five Research is a partner they look forward to working with for all their project needs; the preeminent choice for worldwide marketing research service and support,” said Bob Qureshi, co-founder, of i-view London.

FIVE is online here.