NEWS2 December 2010
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Strategic marketing consultancy Customer Insight Group has signed up four online and catalogue retailers as clients of its ‘Social Media Roadmap’ service: Country Door, Midnight Velvet, Montgomery Wards and Monroe & Main.
The service allows users to monitor online conversations about their brands as part of their social media and CRM strategy.
Sallie Burnett, president of Customer Insight Group said: “Beyond strategic advice about where brands should engage with consumers online, our clients are increasingly looking to us to provide expertise on how to do it — which encompasses everything from social media monitoring through community management and measuring results.”
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