NEWS2 December 2010
US— Strategic marketing consultancy Customer Insight Group has signed up four online and catalogue retailers as clients of its ‘Social Media Roadmap’ service: Country Door, Midnight Velvet, Montgomery Wards and Monroe & Main.
The service allows users to monitor online conversations about their brands as part of their social media and CRM strategy.
Sallie Burnett, president of Customer Insight Group said: “Beyond strategic advice about where brands should engage with consumers online, our clients are increasingly looking to us to provide expertise on how to do it — which encompasses everything from social media monitoring through community management and measuring results.”
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