Mahtaban (pictured) joins Hypothesis from Qualtrics, where she was vice-president of enterprise. During 20 years in the research industry, she has also held various senior roles at Nielsen and Kantar.

At Hypothesis, Mahtaban will lead business development, activate new go-to-market opportunities and establish client and industry partnerships.

Hypothesis was founded in 2000 and has offices in Los Angeles and Seattle. The company offers consumer insights, design and creative services.

Maria Vallis, chief executive, Hypothesis, said: “Judy’s client-centric approach, innovative spirit, growth mindset and passion for excellence are a perfect fit for our culture and growth plans. It’s an exciting time to be at Hypothesis and we’re honoured that Judy shares our vision for helping the world’s most important brands do amazing things.” 

Mary Ann Packo, senior partner at Hypothesis, added: “Having worked with Judy on significant growth initiatives in the past, there is no one I’d rather see as an addition to our leadership team.”