NEWS26 September 2011

Former Nielen Bases MD joins Ipsos Marketing

People UK

UK— Susan Malcolm has been named managing director at Ipsos Marketing, part of Ipsos Mori in the UK.

Malcolm (pictured) replaces Mark Kingsbury, who is leaving the firm. She was previously at Nielsen where she was managing director of the Bases forecasting service in the EMEA region. Malcolm was also MD for Bases in the UK for almost three years.

She has worked as market research manager at Kellogg Company and as a director at data analysis firm

Ipsos Mori CEO Ben Page said: “Susan’s broad experience at Nielsen and clientside, as well as her people skills, mean she’s well placed to lead our new larger Marketing Business for global FMCG companies in the UK and worldwide.”