Malcolm (pictured) replaces Mark Kingsbury, who is leaving the firm. She was previously at Nielsen where she was managing director of the Bases forecasting service in the EMEA region. Malcolm was also MD for Bases in the UK for almost three years.

She has worked as market research manager at Kellogg Company and as a director at data analysis firm Octopus.im.

Ipsos Mori CEO Ben Page said: “Susan’s broad experience at Nielsen and clientside, as well as her people skills, mean she’s well placed to lead our new larger Marketing Business for global FMCG companies in the UK and worldwide.”