NEWS6 May 2022

Former Lucid exec joins Torfac

News North America People

CANADA – Torfac has hired Geetu Malik as assistant vice-president of operations.

Head shot of Geetu Malik

Malik (pictured) has more than 20 years’ experience in the online market research space, specialising in client servicing, project management, training and development. 

Malik has worked with brands and companies such as American Express, Toluna, Course5i and, most recently, Lucid. She has led operations teams in the areas of project management support, programming, data processing, coding and charting.

In her new role Malik will be expanding the project management team, contributing to solving complex business problems, driving transformation and “infusing a new operational rigour to enable greater efficiencies and drive optimal performance results”, according to the Toronto-based agency.

Malik will also be instrumental in further improving Torfac’s delivery and client experience.

Todd Baughman, senior vice-president of global operations at Torfac, said; “The addition of Geetu to the Torfac family marks a new beginning for our organisation.

“We are in an exciting growth phase with a razor-sharp focus on quality service delivery. Geetu’s vast experience in the industry and her great organisational and operational skills will be a huge support in terms of achieving the growth vision set out for the company.”